Great Northern Products (GNP) was an early adopter of online commerce for specified, engineered products. GNP’s roots were based in traditional sales via Distribution channels, but recognized the limitations and migrated into e-commerce.
We have been successfully developing Engineering E-commerce websites since 2004 and consider ourselves to be very early adopters.
Moving into online commerce is by itself not a solution. Your sales online will always need to be augmented with digital marketing.
Be prepared for twists and turns, none insurmountable but always unpredictable.