Digital Business Development
B2B Consultative Sales + Digital Marketing
Industrial & Engineering Sales
Great Northern Products (GNP) embraces a “hybrid” method of coordinating traditional Consultative Sales with Digital Marketing.
The speed of business in the age of digital, requires better and faster targeting and timing between sales (feedback) and marketing (message). Traditional (print) marketing cannot be repositioned quickly enough to be adaptable to ever changing sales landscape.
Digital programs are adaptive, responsive, and can be re-focused overnight. Yet consultative sales are needed for big ticket, technical solutions. Combining them gives GNP speed and flexibility to adapt to market conditions.