Great Northern Products was an early adopter of online commerce for specified, engineered products.  Our roots were based in traditional sales via Distribution channels. But we migrated towards and have been developing E-commerce Engineering websites since 2004.

E-commerce, online sales, can be transactional (software cart) or via RFQ or both. And a move towards online does not have to be all or nothing, most efforts augment existing channels

Every foray into online commerce will need to be augmented with digital marketing but always with an eye towards cross-promotion within your existing world of print (analog) marketing.

Be prepared for twists and turns, none insurmountable but always unpredictable.